Is corona owned by anheuser busch? [Answered and Explained]

In the realm of iconic beverages, few names evoke the spirit of relaxation and laid-back enjoyment quite like “Corona.” With its distinctive flavor and trademark lime wedge, this Mexican beer has become synonymous with beachside lounging and leisurely gatherings.

Yet, as the world of brewing conglomerates weaves a complex tapestry of ownership, the query resounds: “Is Corona owned by Anheuser Busch?” Addressing this curiosity head-on, we embark on a journey through the frothy seas of the brewing industry to uncover the true ownership dynamics behind the brand.

Beyond the effervescent bubbles and sun-soaked imagery lies a narrative that interlaces corporate landscapes and brewing traditions. Join us as we delve into the world of Corona, sifting through the grains of truth to unveil the story behind the sips.

Table of Contents Show

Is corona owned by anheuser busch?

No, Corona is not owned by Anheuser-Busch. Corona is owned by Grupo Modelo, a Mexican brewery that is a subsidiary of Anheuser-Busch InBev. Anheuser-Busch InBev is the world’s largest brewing company.

In 2013, Anheuser-Busch InBev acquired Grupo Modelo for $20.1 billion. However, the United States Department of Justice blocked the acquisition, citing antitrust concerns. As a result, Anheuser-Busch InBev was required to sell the rights to distribute Corona in the United States to Constellation Brands.

Today, Corona is distributed in the United States by Constellation Brands. It is also distributed by Grupo Modelo in other markets around the world.

Which company owns Corona?

The ownership of Corona beer depends on the market. In the United States, Corona is owned by Constellation Brands, while in other markets, it is owned by Anheuser-Busch InBev.

In the United States: Constellation Brands is the exclusive licensee and sole manufacturer and producer of Corona in the fifty states of the United States, Washington, D.C., and Guam.

In other markets: Belgian company AB InBev owns the beer in all other markets.

This is because of a 2013 acquisition of Grupo Modelo by Anheuser-Busch InBev. The United States Department of Justice blocked the acquisition, citing antitrust concerns. As a result, Anheuser-Busch InBev was required to sell the rights to distribute Corona in the United States to Constellation Brands.

Is Corona part of AB InBev?

Yes, Corona is part of AB InBev in all markets except the United States. In the United States, Corona is owned by Constellation Brands.

AB InBev is the world’s largest brewing company. It was formed in 2008 through the merger of Anheuser-Busch and InBev. Corona is one of AB InBev’s most popular brands. It is the top-selling imported beer in the United States.

In 2013, AB InBev acquired Grupo Modelo, the Mexican brewery that produces Corona. However, the United States Department of Justice blocked the acquisition, citing antitrust concerns. As a result, AB InBev was required to sell the rights to distribute Corona in the United States to Constellation Brands.

Today, Corona is distributed in the United States by Constellation Brands. It is also distributed by Grupo Modelo in other markets around the world.

Key marketing strategies for “Corona” drink?

Here are some key marketing strategies for Corona beer:

Image positioning: Corona has successfully positioned itself as a premium beer that is associated with relaxation, fun, and the beach. This image is reflected in its advertising campaigns, which often feature images of people enjoying Corona on the beach or at a pool party.

Sponsorships: Corona is a major sponsor of a number of sporting events and music festivals, such as the NASCAR Corona Series and the Corona Capital Music Festival. These sponsorships help to associate Corona with excitement and good times.
Celebrity endorsements: Corona has also used celebrity endorsements to promote its brand. Some of the celebrities who have endorsed Corona include David Beckham, Kate Upton, and Pitbull. These endorsements help to make Corona more appealing to a younger target audience.
Social media: Corona is active on social media, using platforms like Instagram and Twitter to connect with consumers. The company shares images and videos of people enjoying Corona, as well as news and information about the brand.

Limited-edition releases: Corona occasionally releases limited-edition beers, such as Corona Light Chelada and Corona Hard Seltzer. These limited-edition releases help to generate excitement and interest in the brand.

These are just a few of the key marketing strategies that Corona uses to promote its brand. The company has been successful in using these strategies to position itself as a premium beer that is associated with fun and relaxation.

Impact of COVID-19 on “Corona” drink?

The COVID-19 pandemic had a significant impact on the sales of Corona beer. In the early days of the pandemic, when people were advised to stay home and avoid social gatherings, sales of Corona beer declined sharply. This was due to the fact that Corona is often associated with beach parties and other outdoor activities, which were no longer possible during the pandemic.

However, as the pandemic progressed and people began to adapt to the new normal, sales of Corona beer began to recover. In fact, Corona beer was one of the few alcoholic beverages that saw an increase in sales during the pandemic. This was likely due to the fact that Corona is a light and refreshing beer that is perfect for drinking at home.

A study by NielsenIQ found that Corona beer sales in the United States increased by 12% in 2020. This was significantly higher than the growth rate for the overall beer market, which was only 2%.

The study also found that Corona beer sales were particularly strong among younger consumers. In the 21- to 27-year-old age group, Corona beer sales increased by 20% in 2020.

The strong sales of Corona beer during the pandemic suggest that the brand is resilient and that it has a strong appeal to consumers. The company has also taken steps to mitigate the impact of the pandemic, such as launching new products and expanding its distribution network.

Overall, the impact of COVID-19 on Corona beer was mixed. While sales declined in the early days of the pandemic, they rebounded strongly as the pandemic progressed. The brand is likely to continue to be popular among consumers in the years to come.

Why is it named “Corona” drink?

The name “Corona” comes from the Latin word “corona”, which means “crown”. The name was chosen because of the iconic crown logo that is used to identify the brand. The logo is a stylized rendering of the Cathedral of Our Lady of Guadalupe in Mexico City.

The name “Corona” is also a reference to the clear, golden color of the beer. The beer is brewed with water from the mountains of Mexico, which gives it a crisp and refreshing flavor.

The name “Corona” has been associated with the beer since it was first brewed in 1925. The name has helped to create a positive image for the brand and has made it one of the most popular beers in the world.

Here are some other reasons why the beer is named “Corona”:

The beer is brewed in Mexico, which is known for its sunny weather and beautiful beaches. The name “Corona” evokes images of these things, which makes the beer more appealing to consumers.
The name “Corona” is easy to remember and pronounce. This makes it easier for people to identify the brand and recommend it to others.

The name “Corona” is unique and distinctive. This helps the brand to stand out from its competitors.

Overall, the name “Corona” is a well-chosen name that has helped to make the beer one of the most popular in the world.

Recommended:

How much is a fifth of Hennessy?

Conclusion

This page gives the right answer to the question is corona owned by Anheuser busch. Anheuser-Busch. Instead, Corona is a brand of beer owned by Grupo Modelo, a Mexican brewery. Anheuser-Busch is a separate company known for its ownership of the Budweiser brand and is part of the larger Anheuser-Busch InBev conglomerate. Please verify this information with up-to-date sources as ownership details can change over time.